Content Lead

We’re on the hunt for a visionary Content Lead to spearhead our global content strategy and craft exceptional, SEO-driven narratives for our study abroad agency spanning 12 countries.

Requirements

• Develop and execute a strategy aligned with business goals.
• Use the Jobs-to-Be-Done (JTBD) framework to shape user-focused content.
• Conduct competitor analysis to identify gaps and opportunities.
• Plan content for all customer journey stages.
• Stay updated on SEO trends and algorithms.
• Align content with user intent and optimize for ranking opportunities like AI overviews and snippets.
• Audit and refine content for relevance and performance.
• Ensure engaging, audience-tailored content with a consistent tone and credible sources.
• Leverage storytelling and collaborate with UX and product teams for effective delivery.
• Provide editorial oversight and guide internal and external contributors.
• Structure content for seamless addition of infographics and videos.
• Collaborate with design teams to enhance visual elements.
• Conduct primary and secondary research for unique insights.
• Optimize metadata and headers for improved rankings and accessibility.
• Track and report performance metrics using analytics tools.
• Coordinate with SEO, marketing, UX, product, and sales teams.
• Maintain workflows, calendars, and brand guidelines for timely and consistent delivery.

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Visa Sponsorship
• Four Day Work Week
• Generous Parental Leave
• Tuition Reimbursement
• Relocation Assistance