Dir E-Commerce & Mktg
Affinity GamingLas Vegas, Nevada, United States
Posted March 26, 2026
Full Time
About the Company
Affinity Gaming operates a portfolio of 11 casino resorts across Nevada, Colorado, Missouri, and Iowa, offering a full range of gaming, dining, and hospitality services. The company focuses on delivering high‑quality slot and table‑game experiences, fine‑dining restaurants, and comfortable hotel accommodations in a welcoming, value‑oriented environment. Affinity emphasizes personalized customer service and building lasting relationships with guests, ensuring repeat visits and loyalty. Its commitment to reasonable pricing, combined with a casual yet professional atmosphere, distinguishes Affinity from larger, more corporate competitors in the gaming and entertainment industry.
Job Description
The Director of E-Commerce and Marketing will lead the end-to-end marketing strategy across multiple channels with a focus on digital/e-commerce, retail traffic generation, CRM, and performance marketing.
Requirements
- Develop and execute a comprehensive, holistic digital marketing strategy aligned with overall business and revenue goals.
- Lead annual and quarterly digital planning, budgeting, and forecasting.
- Define KPIs and performance benchmarks across acquisition, retention, and conversion.
- Manage a team of 5-7 as a player/coach, able to get into the business as needed and understand multiple facets, including gifting, digital marketing, and social
- Own the P+L with a focus on e-Commerce and Catalogue
- Oversee marketing and media strategy (eComm, Catalogue, search, social, display, affiliate, programmatic).
- Optimize CAC, ROAS, and customer LTV across channels.
- Drive experimentation and A/B testing across landing pages, messaging, and funnels.
- Partner closely with digital and merchandising teams to optimize UX, conversion rates, and digital merchandising, promotions, and product placement to drive revenue and results.
- Improve site performance, mobile experience, personalization, and promotional initiatives.
- Leverage analytics tools to drive data-backed decision-making.
- Build gifting programs and promotions to drive results
- Lead email, SMS, and loyalty strategies to increase repeat purchases and engagement.
- Develop segmentation, lifecycle marketing, and personalization frameworks.
- Strengthen first-party data strategy and owned-channel growth.
- Drive digital-to-in-person traffic strategies.
- Understanding full brand and marketing with the ability to find opportunities for partnerships, promotions, and reinvigorating a nostalgic brand with a fresh lens.
- Support concession/retail locations with digital campaigns that increase local awareness and sales.
- Ensure cohesive brand messaging across digital touchpoints.
- Foster a culture of innovation, accountability, and continuous improvement.
