Product Marketing Lead

BackOps is hiring a Product Marketing Lead to define the company's go-to-market strategy, own positioning and messaging, and drive growth. This is a rare opportunity to build product marketing from the ground up at a fast-growing startup.

Requirements

• 5+ years of experience in B2B product marketing or marketing roles closely tied to product and GTM
• Proven track record of taking B2B products from 0→1
• Experience with B2B SaaS, enterprise software, workflow automation, or highly technical products
• Strong interest in—or experience marketing—AI/ML-powered products (technical fluency is a big plus)
• Exceptional storytelling, positioning, and written communication skills
• Data-driven mindset with comfort owning metrics tied to revenue and growth
• Entrepreneurial attitude: comfortable with ambiguity, scrappy execution, and wearing many hats

Benefits

• Competitive salary
• Meaningful equity
• Comprehensive benefits