Blue Pencil

Blue Pencil, founded in 2001, specializes in channel development, marketing, and business consulting for independent software vendors and product companies. The firm designs creative, revenue‑producing channel models that are both productive and measurable, leveraging more than two decades of industry expertise to align partners with targeted markets. By combining practical strategy, value alignment, and innovative differentiation, Blue Pencil helps clients price, position, and compete effectively. Its proprietary Blue Fusion suite extends these capabilities, delivering end‑to‑end strategic execution. The company’s blend of deep market knowledge, hands‑on implementation, and a focus on measurable outcomes sets it apart in the IT channel landscape.