Sr. Director, Product Marketing
BlueprintUnited States
Posted February 11, 2026
Full Time
About the Company
Blueprint is a small, tight-knit team working to clean up the global food supply, provide healthy food to everyone, and build Don't Die into the most influential ideology in the world.
Job Description
Blueprint is seeking a Senior Director of Product Marketing to lead how the company communicates its products and why they matter. This role will sit at the intersection of Product, Growth, Content, Creative, and Science to define product narratives, messaging frameworks, and go-to-market strategy.
Requirements
- Own Blueprint's product positioning and messaging across all product lines
- Lead go-to-market strategy for new product launches and major product iterations
- Build messaging frameworks that translate scientific rigor into clear, compelling consumer narratives
- Partner closely with Growth and E-Commerce to improve conversion, retention, and LTV through sharper product communication
- Collaborate with Science and Legal teams to ensure accuracy and compliance across all product marketing claims
- Develop and maintain a product marketing playbook: launch process, GTM channel best practices, testing, learnings, and iteration
- Drive customer research, segmentation, and competitive analysis to inform positioning and R&D roadmap decisions.
- Manage and grow a product marketing team over time (hire, develop, set standards)
- Ensure all product storytelling reinforces Blueprint's credibility, precision, and mission
Benefits
- Salary Range: $220-290k
