Marketing Manager

Coverflex is a compensation platform that offers a single platform for managing benefits, meal allowance, insurance, and flexible compensation. The company is expanding into Germany and is looking for a Marketing Manager to build their marketing presence in the country from zero. The role requires native or fluent German, 5+ years of B2B marketing experience, and a proven track record of working in the German market. The successful candidate will be responsible for establishing credibility, generating demand, and supporting market entry in Germany.

Requirements

• Native or fully fluent German, with professional English
• 5+ years in B2B marketing (SaaS, HR tech, or fintech preferred)
• Proven experience working in the German market
• Strong writing skills in German (native-level storytelling, not translation)
• Experience owning organic channels end-to-end (SEO, content, PR, events)
• Website management experience (content, landing pages, analytics)
• Ability to move between strategy and execution
• Proficient with AI tools in daily workflows
• Knowledge of the German benefits landscape (e.g. Sachbezug, bAV, etc.)
• Familiarity with HR tools ecosystem (e.g. DATEV, Personio)
• Experience launching a brand or market from scratch
• Existing network in German HR / Finance communities
• Experience with Webflow or similar CMS

Benefits

• Base Salary: €50.000 - €65.000
• Equity: Yes – Stock Options under our Equity Incentive Plan