We are seeking a Lifecycle Marketing Manager to own the end-to-end lifecycle marketing, from acquisition through retention, by building audience-specific campaigns that attract users to Crexi and make them customers for life.
Requirements
- Defines, designs, and builds data-driven lifecycle programs spanning acquisition, onboarding, engagement, expansion, and retention.
- Develops lifecycle strategies and content frameworks across email, in-app, and push notification channels.
- Owns the full campaign lifecycle; from ideation and briefing to launch, QA, optimization, and performance reporting.
- Builds automated journeys including nurture flows, onboarding sequences, re-engagement, upsell/cross-sell, retention and win-back programs.
- Supports product launches and ongoing business initiatives with targeted lifecycle campaigns.
- Develops segmentation strategies and personalization logic based on behavioral, firmographic, and engagement data.
- Leads cross-functional campaign execution, partnering closely with Product, Sales, Operations, and various internal Marketing teams
- Develops clear campaign briefs, defines audience requirements and traits, and aligns messaging across teams.
- Partners with Sales and Revenue teams to improve the marketing-to-sales handoff through targeted messaging and engagement insights.
- Works with Marketing Ops to implement workflows, automation, lead scoring, and reporting infrastructure.
- Owns end-to-end campaign QA and performance monitoring.
- Defines success metrics, track results, and deliver clear performance reporting to stakeholders and leadership.
- Partners with the Data Analytics team and have a strong understanding of tools (Mixpanel, Sigma, Snowflake, Rockerbox) to dig deep into performance, identify trends, and surface actionable insights.
- Runs ongoing A/B tests across subject lines, messaging, cadence, targeting, and channel mix.
- Makes thoughtful prioritization trade-offs to balance velocity with executional excellence.
- Performs other duties as assigned.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Collaborative culture
- Numerous team activities
