Brand Educator -Alexandria, Virginia

Brand Educators educate consumers on Diageo Brands during events, delivering a unique sampling experience and helping consumers make informed brand decisions.

Requirements

• Actively engage and educate consumers at the point of experience, purchase and consumption
• Humanize the brands and build trust of consumers through education
• Lead consumers through a sampling journey of featured product(s)
• Regularly complete digital training for market brand and programs
• Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
• Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards