Senior Paid Search Specialist

Ding is a global leader in cross-border value transfer, and we're looking for a Senior Paid Search Specialist to join our performance marketing team. This role involves managing and growing Ding's global paid search activity across multiple international markets, building campaigns, analysing performance data, and refining structures to drive customer growth. We're looking for someone who is highly driven, passionate about campaign optimisation, creative testing, and performance analysis, and is able to leverage emerging AI tools and automation platforms to improve campaign execution and optimisation efficiency.

Requirements

• Own the day-to-day management and optimisation of large-scale Google Ads accounts across Search, Performance Max, Shopping and App Campaigns
• Build, launch and optimise campaigns focused on profitable new customer acquisition
• Continuously improve campaign performance across key metrics including ROAS, CAC, CLV, CTR and CVR
• Manage campaign pacing, budgets and performance across multiple regions and international markets
• Conduct keyword research, search query analysis, audience refinement and bid optimisation
• Support ongoing testing initiatives across ad copy, creative assets, landing pages, audience targeting and bidding strategies
• Write high-performing, conversion-focused ad copy across multiple customer segments and markets
• Collaborate closely with Creative, Product, CRM and Data teams to support scalable customer growth
• Build and maintain reporting dashboards and performance insights using Looker Studio and platform reporting tools
• Support tracking, attribution and audience management across Google Ads, GA4 and Google Tag Manager
• Explore AI-powered tools and automation workflows to improve campaign performance and operational efficiency
• Maintain a high standard of campaign QA, structure and execution across all account activity

Benefits

• YOLO Days
• Dingversary Leave
• Hybrid working - Dublin HQ + WFH
• Work Abroad Programme (30 days/year)
• Pension
• Private healthcare
• Wellness programme
• Regular events
• Learning & development support
• Mission you can be proud of
• Genuinely global team & culture