Senior Account Director - Influencer

Role Overview

Lead the daily account management of the Content Creator Programs for Microsoft, driving brand strategy on how to engage with digital influencers and content creators to promote Microsoft's products and services.

What You Will Do

Oversee the creator function on the Microsoft account, evolve data and measurement framework, establish processes to support growth, build relationships with clients and creators, and work with teams to ensure campaign success.

Why It Might Be a Fit

The ideal candidate will have experience managing relationships across the social creator landscape, especially for Microsoft, and will assist in developing campaigns that fit within larger integrated campaigns.

Requirements

• At least 8-10 years working in content development and creation
• At least 6 years previous experience working directly with influencers in a marketing, talent management and/or sales role at a Multi-Channel-Network or comparable agency
• Language: English required
• Strong understanding of social media, influencers, content creators and the larger Influencer Marketing ecosystem
• Influencer and talent agency contacts at both senior and junior levels required
• Knowledge and experience working across all tiers of influencers (micro, mid, top tier and traditional experts) and nuances of working with each
• Proven ability to work with clients and manage teams to create strategic and creative influencer campaigns that deliver on KPI’s and drive ROI
• Knowledge of best practices, tech platforms, tools and processes for influencer marketing
• Familiarity with creators in the tech space across LinkedIn, TikTok, Instagram and other relevant channels.
• Understanding of integrating influencer work across teams (ideally with paid, earned, owned, creative etc.)
• Experience translating complex and technical product information into creator-led narratives and thought-leadership content across platforms
• Experience managing teams, establishing goals and ensuring project deadlines are met
• A passion for pop-culture and its infusion into the consumer brand ecosystem
• Relentlessly seeks, shares and adopts ideas and best practices in and outside the agency
• Makes the complex simple – through brainstorms, workshop and educational summits, you empower others to learn and action your lessons
• Exceptional collaborator who can work across practices and cross-functional teams
• Experience/involvement in new business – proposal development, RFI/RFP responses, and pitching
• Agency experience leading large clients

Benefits

• Global benefits
• Hybrid work capacity
• Relocation sponsored