Senior Associate, New Business Growth

As a Senior Associate in our Upstream Innovation team, you will play a crucial role in the testing and iterative development of new direct-to-consumer products. Reporting to the Growth Lead, responsible for new product incubation, you will assist in managing the rapid testing and launch processes, utilizing direct response advertising to fine-tune product messaging and evaluate market response. Your contributions will be key in driving our strategy to discover and scale new growth areas, aiming to hit significant revenue targets.

Requirements

• Work across insights and product teams to understand consumer sentiment and product benefits
• Test and iterate on new creative campaigns to collect insights on new product offerings
• Build and deliver on a testing and learning plan
• Provide key input into GTM strategy for new products
• Independently perform daily ad optimizations
• Develop a learning plan of testable hypotheses
• Project manage creative development cycles
• Conduct in-depth channel analyses
• Compile industry research and competitive landscape information
• Manage relationships with external partners and internal teams

Benefits

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years
• 20 fully paid weeks off for parents who give birth
• Free products from all of our brands