Manager of Lifecycle Marketing

Health E-commerce is seeking a Manager of Lifecycle Marketing to join their Growth Marketing team. The ideal candidate will have experience in retention, CRM, loyalty, and other related functions, with a deep understanding of CRM platforms and customer retention models.

Requirements

• Minimum of 4+ years of experience in Retention, CRM, Loyalty, or other related functions.
• Previous experience managing a CRM program for a subscription-based business
• Deep experience and knowledge of CRM platforms such as Bloomreach, Klayvio, Iterable, or similar tools.
• Previous experience launching customer retention models and understanding macro level strategies to drive customer retention.
• Experience managing loyalty and referral programs for subscription services that drive meaningful impact.
• Comfort working with finance teams on P&L considerations, forecasting, and other financial business metrics.
• Expertise in analytics and experience using BI tools including Looker, Tableau or any other web analytics platforms.
• Familiarity with HTML is a plus, but not required
• Ability to thrive in a fast-paced ambiguous environment.

Benefits

• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources