Marketing Automation & Ops Lead - Herbal Goodness
Herbal GoodnessAbuja, Federal Capital Territory, Nigeria
Posted September 24, 2025
Full Time
About the Company
Herbal Goodness is a leading provider of premium, organic superfoods and herbal supplements that gives back 10% of its profits to fund the education of African girls through the WAAW Foundation.
Job Description
We are seeking a Marketing Automation & Ops Lead to architect the marketing engine that scales Herbal Goodness efficiently. This role ensures every customer touchpoint—email, SMS, CRM, and automation workflows—is optimized, tracked, and driving measurable revenue growth.
Requirements
- 3+ years of experience in marketing automation or marketing operations (eCommerce preferred)
- Proficiency in platforms such as Klaviyo, GoHighLevel, and Marketo
- Familiarity with the Shopify ecosystem and third-party integrations
- Working knowledge of technical SEO (structured data, canonical tags, redirects)
- Strong analytical skills with experience in attribution and reporting models
Benefits
- Opportunity to work with a mission-driven company that blends innovation, wellness, and social impact
- Chance to optimize systems at scale and experiment with cutting-edge automation
- Direct impact on the efficiency and growth of the business
