Email Marketing Specialist

The Specialist, Email Marketing is responsible for coordinating the development, execution, and optimization of email marketing communications that support Holland America Line and Seabourn business objectives.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience.
• Minimum of 2 years of hands-on experience managing email marketing programs within an in-house marketing team or agency environment.
• Demonstrated proficiency using email service provider (ESP) and customer relationship management (CRM) platforms to build, test, and deploy email campaigns.
• Working knowledge of HTML and CSS as applied to email design and modification.
• Proficiency with standard business and marketing tools, including Microsoft Office.
• Ability to analyze email performance metrics and apply insights to campaign execution and optimization.
• Experience executing end-to-end email campaigns, including setup, testing, deployment, and post-campaign review across multiple campaign types.
• Experience partnering with cross-functional stakeholders to gather inputs and translate requirements into executed email communications.
• Demonstrated experience managing multiple projects simultaneously in a fast-paced, deadline-driven environment.
• Experience performing quality assurance on digital communications, including content accuracy, links, targeting, and formatting.
• Experience supporting testing strategies such as A/B testing, audience segmentation, or creative variation.
• Experience maintaining automated or recurring email programs within established marketing frameworks.

Benefits

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training & Professional Development
• Tuition & Professional Certification Reimbursement