We are looking for a highly analytical and creative Media Buyer / Meta Ads Expert with hands-on experience managing Facebook and Instagram advertising campaigns. The role involves planning, launching, optimizing, and scaling paid social campaigns that generate qualified leads, sales, and revenue growth.
Requirements
- Create, launch, and manage high-performing Meta Ads campaigns across Facebook and Instagram.
- Conduct audience research, competitor analysis, and campaign planning.
- Monitor campaign performance and optimize based on KPIs such as ROAS, CPL, CPA, CTR, and conversion rates.
- Perform A/B testing on creatives, ad copy, landing pages, and audience segments.
- Analyze campaign data and provide actionable insights and weekly performance reports.
- Manage advertising budgets efficiently to maximize profitability and campaign performance.
- Collaborate with creative teams to develop compelling ad creatives and copy.
- Implement retargeting and funnel strategies to improve customer acquisition and retention.
- Stay up to date with Meta Ads platform changes, trends, and best practices.
- Track conversion events using Meta Pixel, Conversion API, and analytics tools.
Benefits
- Competitive salary based on experience and performance
- Fully remote role with flexible work environment
- Opportunity to work with fast-growing global brands and marketing teams
- Direct impact on revenue and business growth
- Collaborative, performance-driven team culture
