Senior B2B Marketing Specialist
⋮IWConnectBitola, North Macedonia • Skopje, North Macedonia • Prilep, North Macedonia • Ohrid, North Macedonia
Posted February 6, 2026
Full Time
About the Company
⋮IWConnect is a technology consulting firm with over two decades of experience in turning fragmented IT landscapes into cohesive, high‑performance solutions that drive measurable business outcomes. Their core services span AI integration, custom application development, system integration, data analytics & business intelligence, and cloud infrastructure design, enabling clients to streamline operations and accelerate growth. Distinctive for its hands‑on approach, the company not only solves problems but also delivers its own products—such as Alex, 3DotsCommerce, and Pete—that automate workflow, enhance e‑commerce efficiency, and simplify development tasks. With a culture rooted in practicality and results, ⋮IWConnect empowers organizations to harness technology as a catalyst for innovation and profitability.
Job Description
We're looking for a Senior B2B Marketing Specialist who can turn strategy into real pipeline and revenue. The role involves creating and executing LinkedIn-focused campaigns, translating complex IT capabilities into clear business outcomes, and managing campaigns end-to-end. The ideal candidate has 5+ years of B2B marketing experience, strong experience with LinkedIn content and campaigns, and a solid understanding of IT services and delivery models.
Requirements
- 5+ years of B2B marketing experience
- Strong experience with LinkedIn content and campaigns (organic & paid)
- Solid understanding of IT services, delivery models, and how technology creates business value
- Analytical mindset; comfortable with CRM, analytics, and performance reporting
- Experience with AI tools to scale content creation and optimization
- Proficiency with Canva or similar tools
- Excellent written and spoken English
- Senior-level ownership, positive, proactive, team-first attitude