Digital Marketing Manager

Expert in lead generation and monitoring of pre sales team with specialization in marketing communication, creative development, and campaign management. Responsible for managing social media presence, designing promotional web landing pages, and analyzing digital data to draw key recommendations.

Requirements

• Expert in lead generation and monitoring of pre sales team
• Specialization in Marketing communication, creative development and campaign management
• Rich experience in advertising & communications, events and alliances
• In-depth understanding of media ATL / BTL media mix, media planning
• Understanding of fusion marketing across spectrum of offline and online channels
• Design promotional web landing pages to track effectiveness of other marketing initiatives
• Seek to minimize marketing expenses, develop annual forecasts
• Prepare reports by collecting and summarizing data and trends
• Coordinate with internal departments for various content related information
• Analyze digital data to draw key recommendations around website optimization
• Conduct social media audits to ensure best practices are being used
• Maintain digital dashboard of several different accounts
• Coordinate with sales team to create marketing campaigns
• Prepare emails to send out to customers
• Monitor key online marketing metrics to track success
• Create and maintain online listings across e-commerce platforms
• Ensure that the brand message is consistent