BRAND MANAGER, Lifestyle Brands

KENT Nutrition is seeking a Brand Manager to oversee its lifestyle-focused animal feed brands. This role involves overseeing product lines sold through various channels, including retail, dealers and ecommerce. The Brand Manager will champion assigned products, embody the voice of the customer, and be a well-connected industry expert.

Requirements

• Manage the complete lifecycle of products and product lines.
• Assist in defining product specifications, including performance, quality, and customer perception characteristics.
• Stay informed as the subject matter expert in your category, which involves understanding key competitors, market trends, pricing strategies, SWOT analysis, and identifying the best ways to achieve success.
• Work seamlessly with cross-functional partners to lead the innovation and planning process, while capitalizing on internal capabilities, market opportunities, and trends to manage and grow the category and product portfolio.
• Act as the voice of the customer by collaborating with Sales, Nutrition, Production, Procurement, and customers to create a vision and develop a multi-year product plan.
• Produce forecasts and reports on overall sales trends, promotional periods, and seasonal fluctuations, while maintaining category reports related to profitability and volume.
• Analyze and project overall profitability trends for individual lines as well as the entire category.
• Work in close partnership with the Marketing Services and Sales teams to strategically plan, coordinate, and execute a range of marketing activities aimed at achieving business objectives.
• Brand budget allocation and management
• Assists in brand forecast and annual product plans.
• Establishes and maintains agency relationships, leads connected brand planning with all partners.
• All other duties as assigned.