We have an exciting permanent opportunity for an Assistant Brand Manager to join our ‘Away From Home & Export’ team, based in Melbourne. The company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion.
Requirements
- Plan and collaborate with the National Sales team to build and maintain the annual Sales & Marketing Calendar.
- Translate commercial strategy and customer insights into activation briefs, campaigns and tactical plans.
- Project lead major events (national and regional key trade shows) and manage end to end program delivery: planning, budgeting, supplier selection, execution and post activity measurement.
- Coordinate cross functional teams (sales, marketing, category, supply chain, finance, NPD) to ensure seamless activation execution.
- Design account specific activations with the National Business Manager and develop promotional frameworks (in distributor, digital, trade events, demos, sampling, training etc).
- Work closely with HO Channel Development to manage the Marketing budget and spend on monthly and annual cycles.
- Plan and execute NPD activation internally to ensure the Sales team have required assets and clear timelines for launches.
- Create activation assets and commercial materials for AFH & Export (sell ins, POS, product demos, playbooks, Catalogues, Flyers, training guides etc).
- Track and report performance versus objectives/KPIs of activations (sales uplift, conversion, distribution, ROI, attendance, engagement).
- Work with analytics to derive actionable insights, test learnings and scale best practice activations.
- Ensure compliance with commercial policies, pricing agreements, legal and brand guidelines.
- Manage vendor and agency relationships, including briefs, scope, contracts and performance reviews.
- Deliver in market activations with the National Sales team aligned to key end user customers.
- Maintain clear documentation and post activity evaluations to capture learnings and inform future activations.
- Design and deliver bold trade activations in partnership with National Group and Business Manager
Benefits
- Hybrid Working
- Pay for Performance
- Parental Leave
- Leave Options
- Great Place to Work certification
- In House Training Programs
- Corporate Discount Programs
