Web Analyst (m/f/d)

We are looking for a Web Analyst to help us measure, model, and optimize marketing performance across channels.

Requirements

• Develop and maintain marketing measurement frameworks (attribution, incrementality testing, LTV modeling, cohort analysis)
• Design and implement data models (SQL, Dataform) that support performance analysis across marketing channels and user journeys
• Build and evaluate attribution models, including rule-based and algorithmic (e.g., Markov chain, Shapley) approaches
• Analyze the effectiveness and ROI of paid, owned, and earned media, identifying opportunities for optimization
• Collaborate with channel managers to translate analytical findings into actionable recommendations for budget allocation and campaign optimization
• Develop and automate dashboards and reports (e.g., Looker Studio) to visualize marketing KPIs
• Ensure data quality, accuracy, and consistency across multiple sources (GA4, GTM, BigQuery, ClickHouse)

Benefits

• Flexible working hours
• Hybrid working with flexible home office policy
• 30 days of vacation per year
• Wellbeing support
• Language courses subsidy
• Attractive referral program
• Team events, MeetUps, and TechTalks