Senior Director of CRM
Northern ImpactNew York, New York, United States
Posted February 6, 2024
Full Time
About the Company
Northern Impact specializes in connecting skilled professionals in engineering, architecture, retail, marketing, IT, legal, HR, finance, and accounting with forward-thinking companies. The firm offers recruitment, talent acquisition, and career development services, emphasizing timely, transparent communication throughout the hiring process. Distinguished by a collaborative culture, Northern Impact treats both candidates and employers as integral team members, ensuring a strong fit with corporate culture and long-term success. Their results-oriented approach and focus on facilitating company growth set them apart as a trusted partner in the talent marketplace.
Job Description
We are seeking a growth-oriented Senior Director of CRM to spearhead the development and execution of cross-channel CRM programs and processes to support our expanding business.
Requirements
- Craft and oversee CRM strategies aligned with the overall brand and marketing objectives
- Design and assess customer journey maps to identify and quantify touchpoints
- Implement a robust testing agenda to refine content and channel performance
- Enhance CRM channel performance, including direct mail, email, and SMS marketing
- Lead, mentor, and develop a team of channel experts
- Evaluate CRM initiatives against key performance indicators (KPIs)
- Drive marketing automation initiatives in email and mobile marketing
