Head of Growth Marketing

Reporting to the CMO, the Head of Growth Marketing is accountable for delivering the growth marketing strategy and its outcomes. Partnering closely with sales leaders and supported by the Digital Marketing Specialist, you will design and scale multi‐channel outbound and ABM programs, build sales enablement and content, and generate high‐quality pipeline through direct, partner and reseller channels.

Requirements

• 5+ years B2B growth/performance marketing (startups/SMEs, B2B professional services or enterprise HR solutions)
• HubSpot power‐user: campaigns, workflows, landing pages, forms, chatbot, lists, lead scoring and reporting.
• Proven experience with outbound, ABM and paid prospecting campaigns; strong optimization and analytics skills (UTMs, attribution logic, GA4/GTM basics).
• Strong content ideation and production skills; experience running webinars and producing thought leadership and/or market intelligence.
• Excellent written/verbal communication; able to present concise insights to leadership.
• Outcome‐driven, highly organized, autonomous and comfortable managing external vendors.