Creative Strategist (Paid Social)

We're looking for a data-driven Creative Strategist to join our performance marketing team. The role requires strong experience in direct-response creative, a deep understanding of buyer psychology, and the ability to work at pace.

Requirements

• 2+ years experience in direct-response creative strategy for DTC e-commerce (agency, brand, or freelance)
• Strong background in Meta Ads, especially in high-volume creative environments
• Proven experience writing detailed creative briefs for creative teams
• Ability to analyse ad performance data and translate insights into actionable creative direction
• Strong copywriting skills with understanding of direct-response frameworks
• Deep understanding of DTC consumer psychology and scroll-stopping principles
• Experience collaborating with designers, video editors, and UGC creators
• Highly data-driven mindset. You prioritise performance over creative preference
• Clear, fluent English communication skills (written and verbal)
• Ability to work independently, manage deadlines, and take ownership

Benefits

• Fully remote with flexible hours (just maintain GMT overlap)
• Competitive rate based on experience
• Paid time off including UK bank holidays
• Creative freedom to test bold ideas
• Direct collaboration with founders and marketing team
• Opportunity to shape the creative direction of a growing brand
• Products that genuinely help people feel better