Senior CRM Manager CE (m/f/d)

We are seeking a Senior CRM Manager to lead our Customer Data Platform (CDP) strategy beyond implementation. The role involves leading and mentoring the CRM team, ensuring they are equipped to execute best-in-class retention, loyalty, and personalisation strategies.

Requirements

• Proven experience in a Senior CRM Manager role
• Extensive hands-on experience with Bloomreach (Exponea) or similar Platform
• Strong background in Customer Data Platforms (CDPs), data analysis, segmentation, and customer insights
• Marketing Automation Specialist with expertise in automated customer journeys, lifecycle marketing, and CRM campaign optimisation
• Omni-Channel CRM Knowledge with experience delivering cross-channel CRM strategies
• Loyalty & Retention Specialist with a strong understanding of customer loyalty programmes, retention strategies, and subscription models
• Analytical Mindset with proficiency in SQL, Power BI, and other reporting tools
• Strong Communicator & Leader with ability to influence stakeholders, present insights effectively, and mentor teams

Benefits

• Competitive health insurance
• Retirement plans
• Paid time off
• Employee stock purchase options
• Wellness programs
• SharkNinja product discounts