Simpro // Smart Lifting

Simpro // Smart Lifting, a family‑owned company headquartered in Auckland, New Zealand, designs and manufactures a broad range of materials‑handling equipment for global markets. Its flagship products include the Dumpmaster® bin lifters, Crate Wizard™ pallet stackers, EP electric forklifts, and Europlast containment systems, complemented by a full line of lift trucks, goods lifts, and hydraulic handling solutions. In addition to exporting its engineered solutions worldwide, Simpro operates a retail division that supplies domestic customers with the same high‑performance equipment, and its subsidiary Simpro Asset Management Ltd provides financing services to support equipment acquisition. The company’s core value proposition is delivering innovative, efficient “smart lifting” technologies that improve productivity and safety across industries such as waste management, food processing, and general logistics.