Associate Director, Digital Marketing
TauckConnecticut, United States
Posted October 2, 2025
Full Time
About the Company
Tauck is a family-owned travel company with over 97 years of experience, offering upscale guided tours to more than 100 destinations across 7 continents. Known for delivering exceptional travel experiences that are memorable and sustainable, Tauck has been named to Travel + Leisure's 'World's Best' list for 24 consecutive years. Our focus areas include luxury travel, national parks, river cruises, small ship cruising, and various active adventures, ensuring a personalized touch in every journey.
Job Description
The Associate Director of Digital Marketing will be responsible for strengthening Tauck’s online presence, increasing qualified lead flow, and improving conversion rates, particularly focusing on digital initiatives leading up to the launch of new eCommerce offerings in 2026. This role involves overseeing all digital marketing channels, managing SEO and SEM, and collaborating with various teams to achieve measurable marketing results. The company emphasizes luxury, cultural experiences, and a rapidly growing industry.
Requirements
- 7–10 years of progressive experience in digital marketing
- Proven ability to design and deliver strategies that generate qualified leads and improve conversion
- Strong understanding of digital media planning and optimization
- Experience managing large-scale websites and digital initiatives
- Knowledge of analytics tools, CRO methods, and digital performance reporting
- Excellent communication and collaboration skills
- Strategic thinker with exceptional project management, problem-solving, and organization skills
- Experience with ecommerce and modern CRMs (e.g. Salesforce Marketing Cloud)
- Entrepreneurial mindset with ability to adapt and anticipate changing business needs
- Bachelor’s degree in Marketing, Business, or related field
Benefits
- Competitive salary
- Opportunities for professional development
- Collaborative work environment