Product Marketing Lead – Self-Service SaaS

TransPerfect is seeking a Product Marketing Lead to drive the positioning, go-to-market strategy, and demand generation efforts for its self-service suite of GlobalLink products.

Requirements

• 5–7+ years in product marketing or growth marketing for B2B or hybrid B2C/B2B SaaS, with ownership of self-service products or subscription-based models.
• Proven ability to drive go-to-market planning, digital campaign strategy, and product storytelling for technical solutions.
• Experience with ecommerce platforms, self-service conversion funnels, or product-led growth models.
• Strong understanding of lifecycle marketing, pricing/packaging, and user segmentation.
• Familiar with tools such as Salesforce, HubSpot/Marketo, Google Analytics, Amplitude, and CMS/email platforms.
• Excellent writing, positioning, and cross-functional collaboration skills.