Senior Manager, Content Marketing

Role Overview

Lead ThoughtSpot's content strategy across campaigns, product launches, thought leadership, web, demand programs, events, nurture, and digital experiences. Build and manage a clear content roadmap tied to company priorities, audience needs, product strategy, campaign themes, and revenue goals.

What You Will Do

Lead and develop a lean content team while staying close enough to the work to shape quality and outcomes. Use AI across the content lifecycle, including audience research, messaging exploration, content briefs, outlines, repurposing, localization, personalization, SEO, GEO, testing, and performance analysis.

Why It Might Be a Fit

7 or more years of experience in B2B SaaS content strategy, content marketing, editorial strategy, product content, or integrated campaign content. Strong writing, editing, storytelling, and messaging skills. Experience creating content for technical, data, AI, analytics, cloud, or enterprise software audiences.

Requirements

• 7 or more years of experience in B2B SaaS content strategy, content marketing, editorial strategy, product content, or integrated campaign content
• Strong writing, editing, storytelling, and messaging skills
• Experience creating content for technical, data, AI, analytics, cloud, or enterprise software audiences
• Experience leading, managing, or mentoring content marketers, writers, agencies, or cross-functional contributors
• Strong AI mindset and demonstrated curiosity about how AI changes content strategy, content operations, search, personalization, distribution, and measurement
• Hands-on experience using AI tools to improve content planning, research, drafting, repurposing, optimization, testing, or performance insights
• Ability to translate complex technology into clear business value for executive, technical, and line-of-business audiences
• Strong understanding of the content journey, including awareness, demand creation, web conversion, campaign support, nurture, and digital performance
• Experience partnering with Product Marketing, Integrated Marketing, Digital, Communications, Field Marketing, and Marketing Operations
• Strong editorial judgment and the ability to protect quality, accuracy, brand voice, and differentiation
• Data-informed mindset with experience using content performance insights to optimize strategy
• Ability to prioritize competing needs and make smart tradeoffs in a fast-moving environment

Benefits

• equity
• company bonus or sales commissions/bonuses
• 401(k) plan
• medical, dental, and vision benefits