Senior Analyst (Freelance)

Role Overview

Our Analytics team is seeking an experienced Senior Analyst to turn social, content, and audience data into clear strategic direction. With a strong understanding of social measurement, platform performance, and audience behavior, you will analyze performance trends, surface actionable insights, and help shape smarter content and campaign decisions.

What You Will Do

Lead analysis across recurring reporting, content performance, and social listening. Responsibilities include building and QA’ing datasets, identifying repeatable performance patterns, and developing recommendations grounded in platform behavior, culture, and fan conversation.

Why It Might Be a Fit

The ideal candidate brings hands-on experience in analytics or data strategy, including social media reporting across organic, paid, influencer, and owned channels. You are comfortable translating complex datasets into clear narratives, collaborating closely with strategy, creative, paid media, influencer, and account teams, and identifying not just what happened, but why it happened.

Requirements

• 2–4 years of experience in analytics or data strategy
• Strong experience measuring and reporting on organic, paid, influencer, or owned social media
• Advanced proficiency in Microsoft Excel or Google Sheets, including pivots and formulas
• Experience with tools such as Sprinklr, Sprout Social, Rival IQ, Tableau, or Looker
• Familiarity with social listening tools like Pulsar, Brandwatch, Talkwalker, Meltwater, or Sprinklr
• Strong understanding of social KPIs across Meta, TikTok, YouTube, X, and Twitch
• Deep knowledge of platform dynamics and algorithms, especially TikTok, Instagram, YouTube, and X
• Ability to synthesize complex data into compelling stories and practical recommendations
• Strong attention to detail and disciplined data QA habits
• Comfort presenting insights to stakeholders and working across multiple teams
• Curiosity and initiative to uncover insights beyond surface-level metrics
• Awareness of platform updates, cultural trends, and industry shifts