Digital Marketing Specialist

Shape the Future of LifeWear in Canada. As a Digital Marketing Specialist, you will be responsible for planning and executing effective digital strategies that strengthen and promote the UNIQLO brand in Canada across paid media channels.

Requirements

• Bachelor’s degree in Digital Marketing or Marketing or a related field (or equivalent experience)
• Minimum 3 years of experience as a Digital Marketing Specialist or similar role
• Expertise in paid media campaign management and tracking
• Previous experience in retail is an asset
• Bilingual in English and French is an advantage
• Proficiency with Google Ads and Meta Ads
• Familiarity with data feed management
• Strong copywriting skills
• Ability to contribute to creative content development (text, images, videos) for digital optimization
• Strong data mining and analytical skills
• Familiarity with Campaign Manager 360 and GA4
• Understanding of eCommerce platforms
• Knowledge of SEO/SEM best practices
• Understanding of Conversation Rate Optimization (CRO)
• Familiarity with affiliate marketing programs
• Excellent communication, analytical, and multi-tasking skills
• Strong ability to interpret analytics, projections and performance metrics

Benefits

• Competitive salary
• Performance bonus
• Comprehensive benefits
• Work in a modern office which is easily accessible by public transportation
• A high-visibility role with collaboration across global and regional executive teams
• Career growth in a company that values ambition, innovation, integrity, and performance