Senior Paid Search Analyst

The Senior Paid Search Analyst leads the day-to-day management of high-performance, results-driven SEM campaigns for healthcare clients, designing, implementing, optimizing, and analyzing paid search initiatives to drive traffic, leads, and conversions. This role may also serve as a mentor and offer hands-on development of Paid Search Analysts on the team.

Requirements

• Develop and execute paid search strategies across SA360, Google Ads, Microsoft Ads, and Apple Search Ads.
• Conduct thorough keyword research to identify relevant, high-impact opportunities.
• Manage SEM budgets effectively allocating spend, optimizing pacing, and ensuring cost-efficiency and ROAS.
• Implement conversion tracking and interpret performance signals to guide campaign decisions.
• Analyze optimization scores to understand impact on performance and cost.
• Establish client-specific benchmarks to measure performance and inform optimization decisions.
• Identify opportunities within the market and competitive landscape; develop strategies to capitalize and drive growth.
• Explore and recommend innovative AI applications to improve search forecasting, creative testing, and optimization workflows.
• Stay current on industry trends, algorithm updates, and paid search best practices, and proactively share insights with internal teams.
• Measure and report on performance of all SEM campaigns, assessing results against established KPIs and ROI goals.
• Present insights, recommendations, and performance summaries directly to clients.
• Maintain clear communication with internal stakeholders, ensuring alignment on campaign progress and strategic shifts.
• Work collaboratively with Integrated Digital Media teams—including Social and Programmatic—to understand how tactics support one another in holistic campaigns.
• Partner with account teams to align paid search strategy with broader marketing objectives.

Benefits

• Equal opportunity employer
• Paid time off
• 401(k) matching
• Health insurance
• Retirement plan