Varsity Brands

Varsity Brands is a leading provider of athletic apparel and spirit merchandise, operating through its BSN SPORTS and Varsity Spirit divisions. The company partners with educators, coaches, and students to foster school pride, engagement, and community spirit across elementary, middle, high schools, colleges, and universities, as well as churches, professional teams, and corporations. Its customizable products and programs—ranging from cheerleading gear and athletic uniforms to yearbooks, graduation accessories, and fundraising tools—support participation, achievement, and memorable experiences for young people. By combining product innovation with educational outreach, competitions, camps, and sales, Varsity Brands distinguishes itself as a comprehensive solution for school spirit and athletic excellence.