Brand Manager

Vlisco is seeking a Brand Manager to translate the brand vision into impactful strategies, campaigns, and consumer experiences. The role is strategic and hands-on, requiring collaboration with creative teams and commercial stakeholders to deliver measurable business results.

Requirements

• Translate the global brand strategy into concrete annual brand plans and execution frameworks
• Operationalize consumer segmentation work
• Lead marketing briefing of seasonal and thematic brand campaigns
• Collaborate with Creative, Content Development, PR, and Digital Marketing teams
• Maintain brand consistency in tone of voice, look & feel, campaign materials, retail storytelling, and editorial guidelines
• Partner with eCommerce and retail teams to ensure brand consistency and a premium experience
• Support launches of new products, special editions, and new business categories
• Track and evaluate brand and campaign performance
• Translate data into insights and recommendations for optimization

Benefits

• Competitive salary
• 13th month
• 8% holiday allowance
• Pension plan
• 25 holidays + 13 ATV-days per year
• Travel expenses for private or public transport
• Personal sustainable employability budget
• Various learning & development opportunities