The Director of Creative + Content Marketing at 10x Genomics spearheads the strategy, creation, and delivery of engaging, on-brand content across all channels. This role is accountable not just for editorial direction but also for the full spectrum of creative production, including multimedia, visual assets, copywriting, and high-caliber scientific writing.
Requirements
- Define and evolve the brand’s narrative, voice, and visual identity in collaboration with VP of Integrated Marketing Communications and executive leadership ensuring alignment with corporate strategy.
- Develop a multi-channel editorial and creative calendar that supports strategic campaigns, demand generation, and thought leadership.
- Collaborate with Sr. Visual Designer to guide visual/graphic design for content assets and ensure a cohesive brand experience.
- Personally take on or assign the drafting, reviewing, and refining of core content: thought leadership articles, technical blogs, whitepapers, and educational resources.
- Ensure outstanding scientific accuracy, clarity, and engagement—partnering with product, segment marketing, and internal subject matter experts.
- Lead creation and review of campaign copy, web pages, social posts, and sales collateral for consistency, clarity, and brand tone of voice.
- Oversee end-to-end production of digital (web, email, video, infographics), print, and multimedia content.
- Manage a hybrid team of in-house specialists, writers (copy and science), editors, and external agencies or freelancers.
- Own timelines, resource allocation, creative workflow, and final delivery—ensuring content is on-brand, high-quality, and on-deadline.
- Serve as the key marketing stakeholder on creative projects, leading campaign asset ideation and working directly with the Sr. Visual Designer and Digital team for visuals, layout, and new formats (video, animation, interactive).
- Drive creative briefs, review cycles, and asset approvals for all content deliverables.
- Enforce content and creative brand standards, style guides, and compliance requirements (including scientific claims).
- Measure and optimize content performance against engagement and conversion KPIs—applying learnings to continually improve impact.
- Mentor content creators and science communicators within the team.
- Develop processes to support efficient, scalable creative/content production.
- Champion innovation in content formats, distribution, and cross-channel storytelling.
Benefits
- Comprehensive health and retirement benefit programs
- Annual bonus program or sales incentive program
- Equity grants
