Director, Global Digital Marketing

The Director of Digital Marketing is at the center of 10x Genomics' digital marketing engine, delivering measurable business impact and innovating across channels to ensure leadership in scientific markets.

Requirements

• Develop and own the digital marketing strategy, aligning with campaign objectives and business goals.
• Oversee and optimize the 10x Genomics website—including content updates, landing pages, conversion paths, and ongoing user experience improvements—partnering with Creative and Content teams.
• Lead SEO strategy and execution, including technical SEO, content optimization, and performance tracking to maximize organic discovery and site rankings.
• Own SEM and paid advertising campaigns (Google Ads, LinkedIn, retargeting, and other platforms), from campaign design and budget allocation to continuous performance optimization.
• Design and execute integrated email marketing programs that nurture leads, promote launches, and deliver targeted content across the sales funnel.
• Manage end-to-end webinar program logistics (topic selection, promotion, tech platform, speaker coordination, registration, analytics), ensuring seamless execution and measurable pipeline impact.
• Launch and manage digital advertising across search, social, and relevant digital channels to drive awareness, consideration, and conversion.
• Serve as the digital SME on integrated campaign teams; advise on digital best practices, channel selection, and performance forecasting.
• Work closely with Marketing Ops and Analytics to track results, build dashboards, and conduct performance reviews (site traffic, email/webinar engagement, MQL volume, digital ROI, etc.).

Benefits

• Comprehensive health and retirement benefit programs
• Annual bonus program or sales incentive program
• Equity grants