Principal, Marketing Analytics

10x Genomics is seeking a Principal, Marketing Analytics to lead the development of advanced analytics frameworks that drive marketing performance and strategic growth.

Requirements

• Serve as a strategic partner to marketing leadership, translating business goals into data-driven strategies and measurable outcomes.
• Architect and advocate for a unified customer data model, collaborating with data engineering to ensure scalable, high-quality data infrastructure.
• Lead the development of attribution models and marketing mix analyses to identify high-impact campaigns and optimize spend.
• Build and maintain executive-level dashboards and operational reporting tools to monitor marketing performance across channels.
• Conduct deep-dive analyses of customer behavior, campaign effectiveness, and channel ROI to uncover growth opportunities.
• Define and track key metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and conversion rates.
• Design and analyze A/B tests to improve campaign performance and user experience.
• Partner with marketing operations to enhance automation, segmentation, and targeting strategies using data insights.
• Improve data accuracy, reporting processes, and analytics workflows across the marketing organization.
• Analyze digital performance across SEO/SEM, website traffic, social media, and email campaigns.
• Collaborate cross-functionally with Finance, Sales, and Product to align marketing analytics with broader business objectives.

Benefits

• Comprehensive health and retirement benefit programs
• Annual bonus program or sales incentive program
• Equity grants