10X Health System is a pioneering company that revolutionizes the way individuals approach their personal health and well-being. The Director of Product Marketing will define how 10X Health products are positioned, packaged, and brought to market, and will lead go-to-market strategy for new products and services.
Requirements
- Define product positioning and messaging framework for all 10X Health products and services
- Build and maintain a messaging hierarchy that clearly differentiates 10X Health from competitors
- Translate clinical outcomes and scientific insights into compelling consumer value propositions
- Create messaging briefs used by creative, paid media, lifecycle, and eCommerce teams
- Ensure messaging consistency across advertising, product pages, consultations, onboarding, and retention communications
- Define product packaging and offer architecture across diagnostics, supplements, treatment protocols, and clinical services
- Design the customer progression model from diagnostic testing to personalized protocols to long-term health optimization programs
- Develop bundle strategies that maximize customer value and lifetime value
- Recommend pricing and packaging strategies informed by competitive positioning and customer behavior
- Own the go-to-market (GTM) playbook for new product launches including positioning, audience definition, and channel strategy
- Lead cross-functional launch execution with paid media, creative, eCommerce, lifecycle marketing, sales, and clinical teams
- Build repeatable launch frameworks for new supplements, diagnostics, protocols, and services
- Equip Wellness teams with materials needed to convert consultations into treatment plans
- Build a sales enablement library including one-pagers, comparison guides, protocol explainers, and results case studies
- Partner with sales leadership to identify friction points and address them through messaging and education
- Own competitive intelligence across precision health and functional medicine markets
- Develop and evolve customer personas grounded in behavioral and diagnostic data
- Conduct win/loss analysis for consultations and treatment plan purchases
- Translate customer outcomes into proof points used across marketing and sales
- Partner with product and clinical teams to inform the product roadmap
- Identify opportunities for new diagnostics, protocols, and services
- Ensure the product portfolio operates as a cohesive system rather than disconnected offerings
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Relocation Assistance
