1915 South / Ashley

1915 South is a family-owned and privately held home furnishings retailer operating Ashley stores across the Southeastern United States. Our history began in 1915 with a single hardware store in Pelham, Georgia, founded by Moses Wright Turner, Sr. and his son, Moses Wright Turner, Jr. Over more than a century and with the influence, investment and vision of Scott and Russell Turner, 1915 South has become the growing retailer we are today - ranked #50 on America’s Top 100 Furniture Stores list as of 2025. We opened our first Ashley store in 2002 and now operate 29 locations, supported by a team committed to exceptional service, operational excellence, and building lasting customer connection. Current Retail Footprint: Florida: 11 stores Georgia: 7 stores, 1 distribution center Alabama: 5 stores, 1 distribution center North Carolina: 4 stores, 1 distribution center Mississippi: 1 store Virginia: 1 store Growth Timeline: 1915: Turner family opens original hardware store in Pelham, GA 1940s–50s: Expansion into furniture with stores in Bainbridge and Tifton, GA 2002: First Ashley store opens in Tallahassee, FL 2003–2007: Rapid expansion adding 10 stores across 5 states 2014–2015: Stores added in Albany, GA and Danville, VA 2017: First Ashley Outlet opens in Greensboro, NC 2018: Acquisition of Macon and Warner Robins, GA stores 2020: Five-store acquisition expands presence in the Gulf Coast region 2022: Acquisition of the Jacksonville, FL market 2023: Opening of the Ashley store in Valdosta, GA 2025: Opening in Yulee, FL We’re proud to serve our guests and associates across the Southeast and are actively investing in people, real estate, and communities to shape the future of home furnishings retail. Our Leadership Team: Russell Turner, Owner & CEO Justin Woods, President Frank Pina, VP - Sales Melanie Stephens, VP – Operations Amanda Hall, VP – Merchandising & Marketing Bill Dixon, VP – Strategy Leah Odom, Chief of Staff