Marketing & Growth Lead
2Base TechnologiesKochi, Kerala, India
Posted March 16, 2026
Full Time
About the Company
2Base Technologies is a global enterprise software development firm that delivers end‑to‑end digital transformation solutions across industries such as InsurTech, FinTech, Healthcare, and IoT. With offices in the UK, USA, and Australia and R&D centers in India, the company combines 15+ years of experience with a portfolio of 200+ clients to co‑create custom software, product engineering, and AI‑driven analytics that align with long‑term business goals. Its core services include custom application development, business process optimization, SaaS and mobile/web product development, and IoT and AI/ML integration. 2Base’s distinctive approach blends deep industry expertise with a collaborative strategy, enabling partners to scale, innovate, and lead in a rapidly evolving digital landscape.
Job Description
The Marketing & Growth Lead will be responsible for building and managing the company's marketing growth engine, defining and executing the company's overall marketing and growth strategy, and leading the marketing team responsible for campaign execution, content creation, outreach activities, and analytics.
Requirements
- Strong understanding of marketing strategy, demand generation, and growth frameworks.
- Experience designing and optimizing marketing funnels and lead generation systems.
- Ability to build structured marketing processes and scalable marketing programs.
- Strong analytical thinking with data-driven decision-making capabilities.
- Experience coordinating or leading marketing teams.
- Ability to prioritize marketing initiatives based on business impact and growth opportunities.
- Strong communication and leadership skills.
- Understanding of both inbound and outbound marketing approaches.
- Familiarity with marketing analytics, attribution tracking, and performance reporting.
Benefits
- A growth-driven environment with opportunities to lead, innovate, and upskill continuously.
