Account Executive, Consumer Lifestyle

We are seeking a dynamic Account Executive to join 5W's Consumer Lifestyle practice. The ideal individual will have worked with Lifestyle-based clients within an agency setting, is an expert at pitching, and possesses superior account and time management skills.

Requirements

• Manage team workflow and take ownership of account work while driving consistent media results.
• Create and develop media materials – press kits, press releases, media alerts, fact sheets, bios, case studies, etc.
• Develop and maintain relationships with prominent members of the media in order to ensure placements
• Develop strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall PR strategy
• Execute and advise on PR strategies and collaboratively develop strategic media plans
• Create and develop pro-active pitch ideas for clients based on industry, current trends and various announcements
• Monitor media and seek out speaking opportunities for clients as “experts in their field”
• Daily client interaction to update, report on and discuss strategy and results
• Assist in the research, writing and development of new business proposals and presentations
• Provide guidance and leadership to junior-level staff
• Participate in brainstorming sessions to develop strategic/creative thinking for clients

Benefits

• Generous Paid Time Off