Abbott is a global healthcare leader that helps people live more fully at all stages of life. The Global Marketing Product Manager – Upstream will be part of the team responsible for shaping the product strategy and future pipeline for mitral and tricuspid valve therapies, from early concept through clinical development and global launch readiness.
Requirements
- Define product strategy, value propositions, product requirements and design inputs for upstream and pipeline programs within the TMTI portfolio.
- Identify and prioritize unmet clinical needs, growth opportunities, and market segments across global geographies.
- Shape the product roadmap and portfolio evolution, aligning with long-term franchise strategy and business objectives.
- Develop detailed business cases to support investment decisions, pipeline prioritization, and lifecycle management plans.
- Serve as the voice of the customer, incorporating feedback from physicians, key opinion leaders (KOLs), investigators, and clinical advisors into product design.
- Lead global market research initiatives to assess clinical workflows, therapy adoption barriers, and evolving standards of care.
- Monitor competitive landscape, emerging technologies, and procedural trends; translate insights into actionable product and portfolio recommendations.
- Assess reimbursement, health economics, and access considerations early in the development lifecycle.
- Partner with R&D, Engineering, and Regional Marketing teams to translate global and regional market needs into clear, actionable product requirements and design inputs.
- Collaborate with Clinical and Regulatory teams to align product claims, study designs, and evidence-generation strategies with market needs.
- Provide upstream marketing leadership through key development milestones, including concept reviews, design freezes, and clinical trial readiness.
- Lead development of early positioning, messaging frameworks, and clinical value stories for products approaching commercialization.
- Ensure seamless transition of product knowledge, strategy, and insights to downstream marketing and regional teams.
- Support pre-launch activities including advisory boards, limited market releases, and early commercial planning.
- Build relationships with global KOLs, investigators, and clinical innovators to inform product development and therapy evolution.
- Represent marketing on cross-functional teams and, as appropriate, in external forums, advisory boards, and conferences.
Benefits
- Career development with an international company where you can grow the career you dream of.
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with a high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
