Growth Marketing Lead

Abbott is a global healthcare leader seeking a Growth Marketing Lead to own full-funnel acquisition across Meta and Google for their new biosensing technology, Lingo. The role involves developing and managing channel-specific roadmaps, implementing and optimizing data pipelines, and exploring emerging channels.

Requirements

• Bachelor's degree in Engineering, Marketing, Business, Analytics, or equivalent.
• 7+ years of hands-on performance marketing experience, with expert-level mastery in Meta Ads Manager and Google Ads.
• Deep understanding of platform optimization mechanics, audience strategies, bidding systems, and performance creative best practices.
• Strong analytical skills; comfortable with GA4, Looker/Tableau, incrementality frameworks, and experimentation design.
• Proven experience owning large acquisition budgets and delivering against growth KPIs.
• Excellent communication and cross-functional partnership skills.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.