Marketing Manager I/II - Mavyret HCP
AbbVieIllinois, United States
Posted March 20, 2026
Full Time
About the Company
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow.
Job Description
The MAVYRET HCP Marketing Manager will contribute to the design, development, and implementation of brand strategies and tactical initiatives to support MAVYRET’s HCP commercial objectives. The Marketing Manager will partner with cross-functional partners to identify customer insights and develop stakeholder specific messaging across multiple channels.
Requirements
- Lead the development, optimization, and lifecycle management of core HCP promotional assets
- Ensure seamless execution and pull-through of HCP brand strategy across all promotional touchpoints
- Partner with cross-functional stakeholders to elevate brand messaging and optimize promotional claims
- Collaborate with Digital Labs to enhance the efficiency and impact of rep-facing materials
- Work with cross functional teams to generate and analyze HCP data/insights
- Set strategic direction for agencies and manage projects and agencies within time and budget parameters
Benefits
- Paid time off
- Medical/dental/vision insurance
- 401(k)
- Short-term incentive programs
