Marketing Manager, Subscription Growth
AccuWeatherState College, Pennsylvania, United States
Posted February 6, 2026
Full Time
About the Company
AccuWeather is a leading weather forecasting and data analytics company that provides Superior AccuracyTM across its consumer digital platforms.
Job Description
AccuWeather is hiring a Marketing Manager to join its Marketing team. The role involves defining and executing the marketing strategy for Premium+ subscriptions across AccuWeather app and web properties, including Partner GTM strategy. The ideal candidate brings strong experience in app and web marketing, lifecycle programs, experimentation, and cross-functional collaboration.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5–7 years of experience in growth marketing, product marketing, lifecycle marketing, or consumer subscription marketing.
- Experience optimizing marketing strategy for mature products in high-scale environments.
- Strong understanding of subscription business models, free trials, pricing, retention, and churn dynamics.
Benefits
- Competitive salary
- Comprehensive benefits package
- Opportunities for professional growth and development
