We’re seeking a highly skilled Meta Media Buyer with deep expertise in the Oral Care category to help scale a fast-growing CPG brand.
Requirements
- Plan, launch, and optimize paid media campaigns on Meta platforms (Facebook & Instagram) for Oral Care products
- Manage full-funnel strategies—prospecting, retargeting, and retention—with a focus on key performance metrics (ROAS, CAC, LTV)
- Integrate and execute SMS retargeting campaigns via Attentive, including segmentation and performance alignment with paid social
- Conduct ongoing creative testing to optimize offers, messaging, and audience targeting specific to Oral Care consumers
- Collaborate closely with creative and brand teams to align ad content with category trends and performance insights
- Analyze campaign data and deliver actionable insights and performance reports for continuous optimization
- Stay ahead of trends in Oral Care, CPG marketing, and performance advertising
Benefits
- Competitive compensation based on experience
- Growth-focused environment with ownership, autonomy, and impact