We are seeking a Creative Strategist with a strong direct-response marketing mindset to develop and execute high-performing advertising creative for a rapidly growing DTC eCommerce brand.
Requirements
- 2+ years experience working with DTC brands running paid social campaigns
- Hands-on experience with Meta Ads
- Strong understanding of performance metrics such as: ROAS, CPM, CTR, Hook Rate, Conversion Rate
- Proven ability to develop original ad concepts that scale in ad accounts
- Strong direct-response copywriting and scriptwriting skills
- Experience working with UGC creators and video editors
- Strong eye for visual quality, pacing, and storytelling
- Knowledge of customer awareness stages and market sophistication
- Understanding of funnel thinking (ad → landing page → purchase)
- Experience using or experimenting with AI creative tools