We’re helping a fast-growing eCommerce company in the sports equipment space find a highly specialized Amazon PPC Specialist to join their remote team. In this role, you will take full ownership of Amazon advertising campaigns—building and optimizing keyword-driven strategies, diving deep into data to uncover insights, and driving measurable growth across marketplaces.
Requirements
- Develop, execute, and optimize Amazon Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display) and DSP campaigns.
- Implement keyword-targeting strategies designed to capture and grow market share for specific, high-priority search terms.
- Create detailed campaign structures, manage bid strategies, and execute A/B testing initiatives for continuous improvement.
- Analyze campaign and keyword data comprehensively to identify patterns, opportunities, and threats.
- Present clear, insightful, and actionable reports that not only summarize performance but also tell the story behind the data.
- Work closely with marketing, creative, and product teams to align advertising initiatives with broader business objectives.
- Manage advertising budgets to ensure campaigns are efficient, scalable, and meet aggressive ROAS and TACOS targets.
- Proactively adjust bids and budgets to prioritize high-opportunity keywords and maintain profitability.
- Stay abreast of Amazon algorithm changes, advertising innovations, and competitive landscape shifts.
- Conduct detailed competitive analyses focused on keyword positioning, share of voice, and ad strategy evolution.
Benefits
- Retirement Plan
- 401k Matching