Customer Retention Specialist

We are seeking a Customer Retention Specialist to build and scale a high-impact retention and lifecycle marketing function from the ground up. This role will be responsible for designing and executing data-driven lifecycle programs that increase repeat purchase rate, customer lifetime value (LTV), and long-term brand loyalty, with a primary focus on the U.S. market.

Requirements

• 3–5+ years of experience in lifecycle marketing, retention, CRM, or email/SMS marketing for DTC ecommerce brands
• Hands-on expertise with Klaviyo, including building, launching, and maintaining automated flows and campaigns
• Proven track record of improving retention, repeat purchase rate, and customer LTV
• Strong analytical skills with the ability to interpret data, build reports, and make informed decisions based on performance insights
• Experience targeting and growing U.S.-based DTC customers, with an understanding of U.S. ecommerce and promotional dynamics
• Strong copy instincts and the ability to collaborate with creative teams to produce high-performing lifecycle content
• Highly organized and detail-oriented, with the ability to manage multiple programs, tests, and priorities simultaneously