Digital Advertising Specialist (Meta Focus)

We are seeking a Digital Advertising Specialist who is deeply skilled in Meta advertising and passionate about performance-driven creative. You will own and execute the paid social strategy, optimize campaigns for efficiency and growth, and collaborate closely with creative and marketing teams to produce engaging content that converts.

Requirements

• 3+ years managing and scaling paid social campaigns, with a focus on Meta Ads.
• Proven track record of managing Meta ad accounts end-to-end (budget creation, optimization, reporting).
• Strong analytical mindset with the ability to interpret campaign data and derive actionable insights.
• Experience managing campaigns across multiple geographies (Canada, U.S., U.K., Australia preferred).
• Hands-on experience with Meta catalog integrations and product feeds (e.g., Plytix, Shopify, Klaviyo).
• Ability to collaborate effectively with creative teams, providing sharp feedback on visuals, copy, and ad formats.
• Proactive, curious, and adaptable — always testing, learning, and optimizing.
• Active interest or participation in the fitness and strength training industry is a strong plus.