We’re helping our client find a Retention Marketing Specialist to develop and execute email and SMS marketing strategies that drive customer engagement and revenue growth across eCommerce, marketplace, and retail channels.
Requirements
- 3-5 years of experience in email and SMS marketing, preferably in eCommerce (ideally with a CPG brand or product line)
- Experience managing large subscriber lists and working with digitally native brands
- Familiarity with ad spend-driven, direct-response marketing teams
- Strong analytical skills and a data-driven approach
- Knowledge of email marketing best practices and experience with conversion-oriented design and copy (subject lines, messaging, list management & segmentation, deliverability, and CAN-SPAM/anti-spam laws